An illustrated McDonald’s restaurant framed by leaves

McDonald’s Netherlands

I worked as a visual designer with the content and community team for McDonald’s Netherlands, where I brought concepts to life for their products. The images I created were featured in their marketing on McDonald’s Facebook page and website.

Year
2016
Role
Visual designer
Agency
DDB Amsterdam
A Bacon Clubhouse box on a miniature football pitch
A burger box in the middle of a floodlit stadium
A McFlurry Oreo wrapped in a ribbon of ice cream
A bag of fries drawn into a geometry problem on squared paper
A dinner table seen from above, set for a family
  1. Bacon ClubhouseThe National Cup final turned the Bacon Clubhouse box into a mini clubhouse.
  2. Champions League FinalThe Dubble Cheese Grand Deluxe was in the spotlight during the UCL final.
  3. McFlurry 15 YearsMcFlurry turned 15, and fans could vote back a previous flavour. The post generated over 40,000 likes.
  4. Math ExamsMcDonald’s created a test question for the upcoming national math exams.
  5. Family DayThe visuals are all made from a blank document. A competition to win a family dinner.
The finished Bacon Clubhouse post The original photo before editing
Drag the slider to see the before and after of “The Bacon Clubhouse” post.

I created over 40 posts for McDonald’s and truly enjoyed the work. It allowed me to practice, learn, and develop trust in the design process. The project was highly creative, thanks to the client’s ambitious goals and tight deadlines. On average, I spent 4 to 8 hours on each post, from receiving the brief to exporting the final-final-PNG.