Leading a UX team at Swedbank

Swedbank, one of Sweden’s largest banks with over 200 years of history, appointed me as the UX design lead in 2021. Since then, I have worked on overseeing user experience strategy for the bank’s apps, contributing to key initiatives, and ensuring design excellence in support of its digital transformation.

Raising the appstore rating.

As the UX lead for Swedbank’s I worked closely with the CPO and the app team towards ambitious goals. One of the key objectives was to raise our App Store rating from 2.9 to 4.0 or higher.

It was a bold target, and I was tasked with exploring how I, as the UX lead, could contribute to improving the rating. My role was to identify areas for UX improvement and drive initiatives that would positively impact the user experience.

I discovered several opportunities that I believed could help move the needle. Together with a courageous APO who was willing to implement many of my ideas, we quickly began making changes and seeing their impact.

After implementing the identified improvements, the app rating gradually increased – eventually reaching 4.4 — a 51.7% increase in the App Store rating! It was a great success and got noticed all the way up to the highest levels of management.

I would like to go more in-depth on the activities we undertook, but a magician never reveals his secrets. (online)" 

Book a meeting with me for more info.